When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could take a bit of time to define your target market. Why? Here are 3 great reasons. 1. A defined market helps to determine promotions Let’s say you’re an electrician and you’d […]

Referrals come when a customer has had a good experience with your business, Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People […]

If you’ve got a small marketing budget, here’s a big idea for you. Leaving relevant and insightful comments on other blogs is a great way to increase the traffic to your own website. How, you say? When commenting, you can typically leave your own website URL. When folks read your comments and think them insightful […]