Exactly what is content marketing? Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms. It delivers engaging relationships, consumer value and measurable success for brands. It means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. You use it […]

April 23, 2020 0 By: GayleHope
increase referrals

Referrals come when a customer has had a good experience with your business, Right? Well, sometimes it’s not quite that simple. Referrals can be a reward at the end of the sales journey, but they certainly aren’t guaranteed. Here are 4 tips to increase referrals for your business: 1. Gratitude and Over the Top Service People […]

May 1, 2019 0 By: GayleHope
define your target market

When asked who your target market is, do you respond with “Anyone who needs…” or “Anyone who wants”? If yes, then perhaps you could take a bit of time to define your target market. Why? Here are 3 great reasons. 1. A defined market helps to determine promotions Let’s say you’re an electrician and you’d […]

March 1, 2019 0 By: GayleHope