What Constitutes Good Design
If you look around you, you will see many different examples of good design all over your house. From book covers to food labels, from stickers to door mats, it’s everywhere. However, we never really take a good look at these things, much less wonder what qualifies them as” good”. Luckily, in the 1970s, Dieter Rams decided to take the task of determining what good design is. He discovered ten principles to help distinguish between the good and bad. Here are just a few.
Good Design is Minimal
We all know that less is more, and nowhere is that more important than when it comes to design. Which is an example of good design: A flashy, bombastic, bright and shining advertisement, or a quiet and subdued label? For most of us, we’d probably side with the latter. Of course, it doesn’t just come in the form of labels and advertisements, it can come in the form of the actual product being sold. So which of these is the better example: A large and cumbersome product meant to be portable, or a small and compact one?
Good Design is Unobtrusive
According to Dieter Rams himself, “[Products] are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” Coming back to the first example, a flashy and bombastic advertisement leaves nothing up to the imagination. And while that seems like a good idea, it doesn’t help the user use it, and at the end of the day, you are making this design to help the user, not yourself.
Good Design is Honest
We’ve all been tricked before by garbage designs. Maybe the packaging was far too big for the contents inside, or maybe it doesn’t do exactly what it says on the tin. And at the end of the day, that’s because the packaging was not honest. You must be clear and concise, as well as factual. Your job isn’t to trick, it’s to keep them coming back.
Of course, there are many other principles discussed by Dieter Rams, but these are among the most important. And we know how difficult it is to design a label or an advertisement. That’s why we’re here to help. If you need help with your designs, contact Uphill Marketing Group at 813-892-2545.