Sales Support for Torres Total Flooring
Client: Torres Total Flooring
Location: Tampa, Florida
Industry: Commercial Flooring
Services Provided: Sales Support, Website Content Development, Professional Photography, Social Media Strategy
Partnership Duration: Completed Project with Ongoing Impact
Overview
Torres Total Flooring, a Tampa-based commercial flooring contractor, needed a polished brand presence to stand out in a competitive, referral-driven industry, and to make RFPs stand out. UpHill Marketing Group developed strong visual assets and partnered with their web developer to create professional, targeted content for the new website. We also launched a focused social media strategy, and assisted with business development and sales outreach.
Objectives
Collaborate with web developer to deliver clean, compelling website content
Create a library of professional photography to showcase completed work
Build a consistent and relevant social media presence
Help the company grow its pipeline by connecting with general contractors
Strategy & Execution
Website Content
UpHill worked hand-in-hand with the client’s web developer to write all website copy—balancing clarity, professionalism, and SEO best practices. The messaging reflects Torres’ commitment to precision, reliability, and high-performance results across commercial job sites.
Professional Photography
We coordinated and directed on-site photo shoots to capture high-resolution images of completed flooring installations. These visuals help establish credibility and are now used across the website, social media, and sales materials.
Social Media Strategy
UpHill developed a streamlined content strategy for social media, focused on jobsite progress, project highlights, and the company’s role in larger construction efforts. Content was designed to reinforce brand identity and build recognition with key industry players.
Sales Support
In addition to marketing, we actively supported the sales effort—helping identify and reach out to general contractors, working to get Torres Total Flooring added to GC bid lists, and providing marketing materials that align with procurement expectations.
Results
Professional, search-friendly website content tailored to the commercial flooring industry
Strong portfolio of branded imagery now used in proposals and digital outreach
Improved visibility and consistency on social media
Expanded sales reach with new opportunities from GC bid lists
Lasting Impact
Torres Total Flooring now competes from a stronger position, with the tools to match their craftsmanship and the credibility to build new relationships in the commercial construction world. Our collaborative approach ensured that every piece—from website content to field-level visuals—was aligned and ready to support growth.