Case Study: Powering Sales and Engagement for Manville Electric Motor
Client: Manville Electric Motor
Industry: Industrial Services & Equipment
Services Provided: HubSpot Management, Customized Email Campaigns, Social Media, Sales Enablement, Print & Promotional Materials, Presentation Design, Video Production
Partnership Duration: Ongoing
Overview
Manville Electric Motor, a respected provider of industrial motor repair and sales, partnered with UpHill Marketing Group to elevate their marketing, support their sales team, and build a professional and consistent brand presence. From digital strategy to tangible sales tools, our work has been integrated across nearly every aspect of their customer outreach.
Objectives
Streamline and centralize marketing using HubSpot
Equip each salesperson with customized email campaigns
Build a consistent digital and offline brand presence
Provide materials and tools to support active sales initiatives
Strategy & Execution
HubSpot Management
UpHill set up and continues to manage HubSpot as the central hub for marketing and sales activity. We customized pipelines, automated lead tracking, and provided training to ensure daily usability for the team.
Email Campaigns
We worked directly with individual salespeople to create campaigns tailored to their territories, customer types, and services. These campaigns were designed to drive conversations, follow-ups, and conversions—all while staying aligned with Manville’s tone and messaging.
Social Media
We developed and managed a content strategy to keep Manville visible on platforms like LinkedIn and Facebook. The content mix includes service spotlights, customer stories, and industry news to reinforce trust and expertise.
Print & Promotional Materials
UpHill created professionally designed brochures, flyers, trade show materials, and branded promotional items. These tools were used in the field to reinforce the message and leave a lasting impression.
Presentation Design
We crafted custom PowerPoint presentations to support sales meetings, vendor pitches, and internal team training—ensuring brand consistency and clarity across every interaction.
Video Production
To tell the Manville story in a compelling way, we produced a brand video featuring a custom script and professional voiceover by Eli Gold, the legendary voice of the Alabama Crimson Tide. The video added emotional impact and regional pride to Manville’s outreach efforts.
Results
Increased lead engagement through personalized email outreach
Stronger brand visibility and consistency across digital and offline channels
Improved sales effectiveness with high-quality presentations and printed materials
Elevated company profile through a compelling, professionally narrated video
Ongoing Partnership
UpHill Marketing Group continues to work closely with Manville Electric Motor, helping them adapt to new challenges and opportunities with a proactive, integrated marketing approach. We’re proud to support a company that powers industry—and grateful for the trust they place in us.