Case Study: Elevating Brand Presence for Bast Flooring

Case Study: Building a Premium Presence for Bast Floors and Staircases

Client: Bast Floors and Staircases
Industry: Premium Flooring & Staircase Solutions
Market: Central Florida
Services Provided: Print Marketing, Social Media Strategy, Business Development Campaigns, Content Marketing

The Challenge

Bast Floors and Staircases has earned a strong reputation in the Central Florida market for delivering high-end flooring and staircase solutions with unmatched craftsmanship. But while their work spoke volumes, their marketing tools and digital presence didn’t fully reflect the premium brand they had become.

They needed a modern, cohesive marketing strategy to better showcase their expertise, connect with a high-end audience, and support continued business development.

The Solution

UpHill Marketing Group partnered with Bast Floors and Staircases to develop a comprehensive strategy that refreshed the brand's presence both online and offline—designed to highlight their craftsmanship, expand visibility, and support sales efforts.

Key Initiatives:

• Revamped Print Materials:
  We redesigned the company’s brochures and printed collateral to reflect a high-end aesthetic. Clear messaging, elevated visuals, and streamlined layouts helped position Bast as a premium provider from the very first touchpoint.

• Strategic Social Media Presence:
  Our social media strategy focused on showcasing finished projects, behind-the-scenes process content, design inspiration, and expert insights. Every post reinforced Bast’s craftsmanship and premium positioning.

• Business Development Campaigns:
  We created targeted outreach materials and campaigns to support sales and relationship-building efforts with builders, designers, and high-end homeowners.

• Custom Blog Content:
  Through a series of blogs, we helped establish Bast as a thought leader in the industry—covering topics like design trends, flooring comparisons, staircase safety and style, and maintenance tips.

The Results

• Elevated Brand Presentation: Refreshed materials and content now reflect the premium quality Bast delivers in every project.

• Increased Engagement: Social media channels experienced more consistent growth, with content that resonated with both homeowners and industry partners.

• Sales Support Tools: New collateral and messaging gave the team better assets to convert leads and stand out in the sales process.

• Improved Online Visibility: SEO-focused blogs helped draw organic traffic and improve the brand’s authority in relevant search results.

Conclusion

By aligning the brand’s marketing with the quality of its work, Bast Floors and Staircases was able to strengthen its presence in the Central Florida market. With strategy, content, and design all working in sync, UpHill Marketing Group helped position Bast not just as a flooring company—but as the premium choice for floors and staircases.