Growing a Health-Conscious Community with Mambo Sprouts

Client: Mambo Sprouts
Industry: Consumer Packaged Goods (CPG) – Natural & Organic
Reach: 200,000+ households nationwide
Platform: Print & Digital Marketing

The Challenge

Mambo Sprouts was already a well-loved brand in the natural and organic CPG space, known for their free, value-packed coupon booklets mailed three times a year to over 200,000 households. The booklets offered not only savings on natural and organic products, but also lifestyle tips, brand information, and healthy living resources.

While their print efforts were strong, Mambo Sprouts wanted to deepen their digital presence and grow a loyal online following that mirrored the values of their community—health-conscious living, eco-friendly choices, and smart shopping. They needed a comprehensive social strategy that could support ongoing campaigns, drive engagement, and align with their existing marketing efforts.

The Solution

UpHill Marketing Group stepped in to develop and execute a full-scale digital strategy across five social media platforms. Our team worked closely with Mambo Sprouts to ensure every piece of content and campaign reflected the brand’s mission of promoting green, healthy living while offering real value to consumers.

Key Initiatives:

• Multi-Platform Social Strategy:
  We launched and managed social campaigns across Facebook, Instagram, Twitter, Pinterest, and YouTube—each tailored to its audience while maintaining a cohesive brand voice.

• Instagram Takeover Campaign:
  A standout success, we coordinated a themed Instagram takeover with a health-focused influencer. The campaign showcased real-life product uses, healthy recipes, and lifestyle tips, generating record engagement and driving traffic back to the Mambo Sprouts website.

• Twitter Party Event:
  We hosted a lively, branded Twitter party that encouraged community interaction around favorite organic brands and green living tips. The event trended regionally and introduced the brand to a broader audience.

• Influencer Marketing Program:
  We helped identify, vet, and manage relationships with influencers who were aligned with the Mambo Sprouts ethos. These partnerships produced authentic content, product spotlights, and organic growth across platforms.

• Content Creation:
  From healthy-living blog posts to coupon-focused digital campaigns, we developed a content calendar that supported everything from seasonal promotions to evergreen educational content.

• Public Relations Support:
  Our team contributed to press efforts, crafted outreach strategies, and amplified campaign visibility through partnerships and earned media opportunities.

The Results

• Increased Digital Engagement: Social engagement rates rose significantly across all platforms during campaign periods.

• Boosted Website Traffic: Social referral traffic to www.mambosprouts.com saw a measurable increase, with spikes during influencer takeovers and Twitter party events.

• Expanded Reach: The brand’s online community grew steadily, with higher-quality followers who engaged meaningfully with content.

• Stronger Brand Awareness: Consistent messaging across channels reinforced Mambo Sprouts’ role as a go-to resource for savings, wellness, and natural living.

Conclusion

By aligning Mambo Sprouts' values with digital strategy, UpHill Marketing Group helped expand the brand’s impact beyond the mailbox and into the everyday online conversations of health-conscious consumers. With smart planning, creative campaigns, and authentic community-building, we helped Mambo Sprouts grow not just an audience—but a movement.